極卡(汽車戶外裝備)貿(mào)易有限公司是一家專業(yè)從事汽車戶外用品研發(fā)、設(shè)計(jì)、生產(chǎn)與銷售的高新技術(shù)企業(yè)。公司前身是一家成立于90年代初的工廠，專為國(guó)外汽車、運(yùn)動(dòng)公司如NIKE、JEEP等服務(wù),經(jīng)營(yíng)三來(lái)一補(bǔ)業(yè)務(wù)。極卡產(chǎn)品采用中國(guó)國(guó)產(chǎn)材料及配件，品質(zhì)與國(guó)際品牌同步,而價(jià)格僅有它的一半甚至三分之一，是國(guó)內(nèi)性價(jià)比的品牌之一，產(chǎn)品充分滿足戶外愛(ài)好者基本要求:、舒適、堅(jiān)固耐用、價(jià)格經(jīng)濟(jì)合理、款式與國(guó)際同步。

極卡以打造汽車用品，分享戶外陽(yáng)光生活為使命，以提供周全的戶外保護(hù)為品牌基礎(chǔ)，產(chǎn)品既能滿足極限愛(ài)好者穿越探險(xiǎn)的需求，更面向大眾倡導(dǎo)積極健康的戶外休閑生活方式。目前極卡擁有周末休閑、自駕游、露營(yíng)裝備、極限裝備四大系列產(chǎn)品，全線覆蓋：車載電器、汽車茶具、汽車冰包、野餐墊、汽車行李拉緊網(wǎng)/繩、極卡特工鏟、野餐包、電筒、帳篷、睡袋、Weinbrenner品牌戶外鞋、登山杖、登山繩等上百種產(chǎn)品，暢銷俄羅斯、新加坡、馬來(lái)西亞、香港、臺(tái)灣、尼泊爾、泰國(guó)、澳大利亞、西班牙等地。

十年來(lái)，公司銷售額以年均復(fù)合增長(zhǎng)率超過(guò)50%的速度健康成長(zhǎng)，譜寫(xiě)了中國(guó)汽車戶外企業(yè)的傳奇篇章。極卡的快速成長(zhǎng)根源于團(tuán)隊(duì)對(duì)汽車戶外的瘋狂與夢(mèng)想,品牌創(chuàng)始人軍子既是工業(yè)設(shè)計(jì)師又是車驢走遍中國(guó)大江南北的他，在每一次野外生存中發(fā)現(xiàn)、挖掘消費(fèi)者需求；在工作室內(nèi)完成產(chǎn)品的研發(fā)及設(shè)計(jì)，并通過(guò)經(jīng)驗(yàn)豐富團(tuán)隊(duì)把需求變成暢銷高質(zhì)的產(chǎn)品。

2008年，極卡迎來(lái)十五年華誕；更在金融海嘯中逆風(fēng)而上，借勢(shì)完成了從生產(chǎn)商到極卡品牌戰(zhàn)略經(jīng)營(yíng)的轉(zhuǎn)型。這一年，是極卡新長(zhǎng)征的開(kāi)始，也是公司發(fā)展史上內(nèi)功扎實(shí)、準(zhǔn)備充分的一年：新的品牌識(shí)別VI系統(tǒng)閃亮登場(chǎng)、第五代店面新鮮出爐，信息化建設(shè)直達(dá)終端，與客戶共贏，以解決實(shí)際問(wèn)題為原則的實(shí)戰(zhàn)鐵軍團(tuán)隊(duì)整裝待發(fā)。

POLAR CAP (Outdoor Auto Equipment) Trading Co., Ltd. is a hi-tech enterprise engaged in development, design, production and sale of auto-specific outdoor equipment. Its precursor, a factory established in early 1990s, provided services of processing materials, samples and semi-finished items, and did compensation trading, especially for NIKE, JEEP and other foreign auto and sports companies.

Made from top materials and accessories at home, POLAR CAP products have a quality on a par with, but a price only 1/2 or 1/3 as much as famous international brands; they have the highest performance-price ratio at home, and can fully meet outdoor activity lovers' requirementsthey are safe, comfortable, durable, economical, and stylish internationally.

With a commission of "forging brilliant auto equipment to help outdoor life", and on the basis of "providing considerate outdoor protection", POLAR CAP products can not only meet extreme sports lovers' requirements for adventures, but only provides with the ordinary people with a positive, healthy outdoor leisure life style. For the time being, POLAR CAP has four series of vehicle-specific products: weekend leisure, self-drive tour, camping equipment, extreme-sports equipment, which covers up to 100 products: electric appliances, tea sets, ice bags, agent shovel、picnic mat, luggage tightening nets/ropes, picnic bags, flashlights, tents, sleeping bags, alpenstock climbing ropes, etc. These products sell well in Russia, Singapore, Malaysia, Hong Kong, Taiwan, Nepal, Thailand, Australia, Spanish, etc.

Over the 10 years, the Company's annual compound growth rate exceeded 50%, it being a chapter of legendary wonder among China's outdoor vehicle equipment industry. POLAR CAP's rapid growth is rooted in the team's dream and craze for the vehicle-enabled outdoor life. The brand founder Junzi is not only an industrial designer but also a "vehicle donkey". He has been to every corner of China. In every time of his outdoor experience, he would make study to discover the consumers' needs. After development and design is finished in the studio, the experienced team would turn each product into a well-received, high-quality product.

In 2008, POLAR CAP ushered in its 15th anniversary. In the financial tsunami, it braved the storm and transformed from a producer to a POLAR CAP strategic operation. That year was the beginning of a new "Long March", and also was a time when the Company had the biggest inte